Jacqueline Ji
languageδΈ­ζ–‡
header-img

Role

Product Design,
Illustration

Team

Design: Jacqueline
Dev: Chloe, Sophia, Crystal, Yiti
PM: Chloe, Stephanie
PR: Sofina

Duration

Around 6 Months
(July 2019 - Feb 2020)

Project Brief

Job prospects had long been a concern among many post-secondary students, the COVID-19 pandemic had only made it worse.

View Source

Meanwhile, the biggest challenges nonprofits are facing are ones to do with finances and the knowledge gap.

View Source

The issues we are trying to address and our target audiences for this project are:

two-findings

The problem we identified is:

How might we bridge the gap between students and nonprofits?

Design Process

design-process

Research

Our team consisted of students and fresh graduates from the University of Toronto and the University of Waterloo. It was relatively easy for us to gain insights from the student side.


For our research, we spent more time reaching out to nonprofits and school clubs to understand their struggles.

Key Pain Points

pain-points

Solutions

(that didn't work..)


Initially, we wanted to create a platform that allowed nonprofits to post jobs and hire post-secondary students at a low cost.

Version 1 (July 2019)
image-of-pear

Feedback from the team:
"It looks like one of those job-hunting sites. We should create something more fun to stand out."

Version 2 (July 2019)
image-of-pear

We drew inspiration from the board game website Creative Clash as we were focusing on making it look fun. Our team spent a couple of months working on this version before we showed it to the nonprofits.

Testing

Our testing was primarily focusing on showing the nonprofits the landing page. We asked if they were able to understand our platform and their feedback on it.


Although they were able to understand the concept, we realized our current solution would not work for the following reasons:

image-of-pear

New Solution

The Three-step Solution

We came up with a three-step solution that helps nonprofits get started. Nonprofits have the flexibility to start at any step.


image-of-pear
Project Workflow
image-of-pear

Prototype Design

Design Experimentation
image-of-pear
Colour Chosen
image-of-pear
Final Prototype of the Landing Page

Nonprofit landing page / Student landing page / Mobile version



image-of-pear

Next Step

PEAR is still a work in progress. We have partnered with a few nonprofits and kicked off a couple of projects. though we are still working on the actual platform.


image-of-pear

We are also considering adding a video demo to the landing page. There will be more changes as we are doing more research and collecting feedback.


Tell us if you have any feedback, we would really appreciate it!

← DiDi Saturday Visual Design β†’